Writing

Writing.

Short essays and notes from inside the work: founder-led growth, AI delivery, operations, the practical bits.

Working with athlete-founders.

A lot of the founders we work with have a serious sport background. That’s not a coincidence.

Two years of building AI inside real businesses. Here’s what’s worked, what hasn’t, and where to start.

The surprise wasn’t what I’d seen at big tech companies. It was what was missing from smaller ones.

After ten years inside amazing tech companies, I wasn’t sure what the next move was. This is the honest version of how I got here.

A short call, a quick read of where you are. We’ll be honest about whether we can help.