We help founders run businesses worth owning.

Two operators embedded inside founder-led businesses. Strategy, operations, AI, content, software. We do the work, so the business eventually runs without you in every meeting.

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Marcus Kelly
Founder Marcus Kelly
Hugh Murphy
Partner Hugh Murphy

Every founder who’s done a Discovery Month with us has continued into a 3-month embedded partnership.

The work earns the next conversation.

What we move

Three things we help founders do.

Everything we take on ties back to one of these. If a piece of work doesn’t move one of the three, we don’t do it.

01

Make more revenue.

Growth strategy, positioning, content, email, LinkedIn, partnerships. The mechanics that bring in more of the right customers, repeatedly. Not bigger budgets. Better systems.

02

Win back time.

Operations, automations, AI agents, internal tools, the right hands at the right moments. The work that gives the founder time back for what only they can do.

03

See the business clearly.

Analytics, dashboards, financial planning, forecasting. The view that turns gut calls into informed ones. Often where cost savings show up: once you can see where the money is actually going, the decisions become obvious.

In it with you

We’re in it with you.

Most founders we work with aren’t short of ideas. They’re short of time, clarity, and someone willing to get into the detail and stay there. We don’t hand over a plan and disappear. We stay in the work, building, testing, fixing, long enough for it to actually matter.

Three ways to work with us.

Discovery Month

One month · entry tier

A focused four weeks getting inside your business. We meet weekly, document what we find, and bring back a plan for the next 90 days. At the end of the month, you decide whether the partnership continues. Every founder so far has.

From €1,500

Embedded partnership

Three months minimum

A weekly thinking partner with the hands to build it. Strategy, operations, content, AI, accountability. We get inside the business and stay there long enough for the work to compound. Weekly calls. Async support. The work, done.

From €3,500 / mo

Build projects

Scoped engagements

A single problem, scoped tightly, shipped properly. Custom client portals, AI agents, automation pipelines, internal dashboards, websites, AI implementation for established brands. Typical engagement: one to four weeks.

From €4,000
Outcomes

What’s changed for the founders we work with.

Spot Recruitment

Founder-led recruitment firm.

Embedded as growth and ops partner. Long-term strategy with clear revenue planning. BD process and performance dashboards. AI sourcing MVP.

Cognitive Blends

DTC supplements brand.

Marketing pushed forward each week. Financial analysis and dashboarding across margins, costs, and ad spend. Strategy and the bigger calls alongside Jack.

5xFlow

Performance coaching for elite athletes and executives.

Offer refined, custom client portal built, growth and longer-term strategy in motion.

See the work →

What they say

In their words.

“Gain Partners has had a profound effect on the shape of me as a founder. Having someone in the business day-to-day that helps me with my blind spots has been the biggest strength we’ve had since they came in.”

Jack Carty · Founder, Cognitive Blends · Connacht & Ireland Rugby

“Through his expertise, we’ve seen a fourfold increase in our social media followers. He’s helped us create a data-driven process that allows us to consistently refine how we communicate our message and connect with our audience.”

Dr. David McHugh · Founder, MPCI
Two operators

A small studio, intentionally.

Marcus Kelly · Strategy & Growth

Ten years in product and growth at Scopely, King, and Activision Blizzard. Now builds the systems and rhythms that let founders step back from the day-to-day.

Hugh Murphy · AI & Technical Delivery

Automation, AI agents, custom software, build delivery. Builds the things that other people draw on whiteboards.

More about how we work →

FAQ

Common questions.

Is this just an AI consultancy?

No. AI is useful for specific problems and we build with it regularly, but most of what we do is growth strategy, operations, and commercial work. We use whatever actually solves the problem.

What kind of businesses do you work with?

Founder-led businesses that have been running for a few years and are ready to grow properly. We’ve worked across recruitment, supplements, and performance coaching. We keep the client list small on purpose.

Do you offer ongoing support?

Yes. Most clients start with a specific project or 90-day engagement and stay on retainer. The longer we’re involved, the more useful we get.

How much does it cost?

Embedded partnership starts at €3,500/month. Project work starts at €4,000. After a discovery call we send a clear proposal with transparent pricing. No surprises.

We work with a small number of businesses at a time.

If you’re a founder thinking about growth, operations, or a build project, we’d like to hear about it.

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